Fatty Profit (Blog 5)

This blog has been posted late due to Hurricane Sandy

American reality TV personality, Kim Kardashian, has become a popular face for “hott bodies”. Her exercise routine and eating habits are often discussed in popular culture. Despite the reality star’s daily physical regiment to attain her desired measurements, Kardashian has endorsed a popular diet pill “Quick Trim”. Her younger sister, Khloe Kardashian, is often under media scrutiny as well – her body is depicted as “fat” in comparison. She has been claimed as the lab rat of Quick Trim. It shows that even Khloe Kardahsian can become thin and petite just as her sister Kim Kardashian has. Khloe Kardashian’s own mother had criticized her daughter’s “fat lifestyle” as hurting their brand:

Female fatness is generally very undesirable in our culture. This is seen in the celebrity pictures of magazines to the rise in eating disorders from adolescent  girls to middle aged women. From a functionalist perspective, this state of fatness had become a state of anomie for certain members of society. Not only do these “fat” member feel inadequate, but society finds them to be the symbol for moral failing and gluttonous behavior – the way people make a disgusted face at obesity (or even at cellulite and ‘love handles’).

In the matter of Quick Trim, this idealized celebrity body – which is barely real under cosmetic surgery, photoshopping, and spanxs – are desired by the massive number of consumers unhappy at what they see in the mirror. The sales of tummy-shaping or bust boosting shape wear seems comical, but it is a highly sought out commodity. Sara Blakely, the founder of Spanx, has made the Forbes’ billionaire list through the business of fat/skinny.

“When medical scientific knowledge is used to legitimate practices within health care settings, the existing patriarchal power structures that can result in dominance of one group over another are often reinforced” (Wray & Deery Medicalization of obesity). Plastic surgery has become a lucrative business. The knowledge of the human body has become a commodity rather than a treatment. Markets thrive on “just do it” slogans & marathons generate huge profits. We view these figures as a source of great achievement while the obese body is criminalized.

Food consumption via large packing and less costly methods have lead to greater profits for corporation, but less healthy choices for the consumer. No one discusses that bodies are becoming obese because the caloric energy of foods has increased due to high fructose corn syrup and artificial flavorings. By feeding our cows corn feed instead of grass, only the corporate elite are happy.

Being fat is not a moral failing as best explained by J.K. Rowling:

“Fat’ is usually the first insult a girl throws at another girl when she wants to hurt her.

I mean, is ‘fat’ really the worst thing a human being can be? Is ‘fat’ worse than ‘vindictive’, ‘jealous’, ‘shallow’, ‘vain’, ‘boring’ or ‘cruel’? Not to me; but then, you might retort, what do I know about the pressure to be skinny? I’m not in the business of being judged on my looks, what with being a writer and earning my living by using my brain…”

“Honey, we are killing the kids”, a television show that ages the children in a family to show case how the parent’s lack of care and love is literally killing their children. The most significant impact on the parents is made when the pictures are revealed of how their children will appear in the future if they continue their unhealthy lifestyles. It should be noted that there is much more emphasizes on the physical appearance  of the child than health.

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